12 - Director of Public Relations

Contract Terms:   Twelve Month Position

                             Administrative Benefits

                             Administrative Salary Schedule

                             $ 85,398 - $ 97,819

Qualifications:

Required:   Please Note:  You must submit a letter of application with your application package which specifically addresses how you meet the following qualifications for this position citing specific examples.

1. Bachelor of Arts Degree (emphasis in public relations, marketing and/or journalism)
2. Minimum of 5 years experience in related field (journalism, public relations, and/or marketing including supervision, budgeting, and leadership role)
3. Previous experience in general news writing, communications planning, and issues management
4. Experience in broadcasting or media relations
5. Knowledge of and experience in publication production procedures both in print and electronic media
6. Previous experience in media (newspaper / radio / television / video production)
7. Computer, graphic, and video skills
8. Previous experience in photography
9. Previous experience in maintaining confidentiality
10. Previous experience working in and supervising a crisis situation and maintaining composure

Preferred:

1. Master's Degree
2. Strong organizational skills
3. Superior presentation skills
4. Supervision experience
5. Excellent public relations skills
6. Detail oriented
7. Ability to work on several projects concurrently and meet deadlines
8. Creative problem solving skills
9. Ability to be flexible
10. Committed to diversity
11. Ability to work effectively and cooperatively with all constituencies in the public school environment and in the community

Responsibilities:

1. Supervise the administrative assistant of Public Relations
2. Supervise the Departments of Document Services and Web Development
3. Coordinate, design and direct a Communications Plan for the district which includes strategies for accurate information gathering and distribution of district and school events, activities, functions and programs
4. Act as editor (design, compose and manage the production and distribution of all district communication and publications for staff and community, such as district newsletters, staff newsletters, brochures, pamphlets, flyers, district events/activities, calendars and handbooks)
5. Act as writer/producer/director and editor of all district electronic communications, including, but not limited to radio, television or other forms of digital media
6. Act as producer/director of all district radio and video productions
7. Develop and maintain an effective working relationship with the news media
8. Together with the superintendent, represent the district as its spokesperson with all of its constituencies including the media and general public
9. Prepare news releases, organize news conferences and notify media for coverage of major functions, events, activities, presentations, and announcements on the district
10. Work cooperatively with administrators, staff, schools, and the community in planning and developing informational programs and task forces as needed for the effective communication and marketing needs of the district
11. Member of district crisis team responding to life and death crisis situations.  Assist in planning, communication, training, and follow-through strategies for recovery.  Provide media relation assistance to sites:  letters, scripts, and other media strategies as media contact and district spokesperson during emergency or crisis situations
12. Conduct media relations training for District Administrators/stakeholders, emphasizing customer service, crisis, and public relations, as well as marketing for schools
13. Attend meetings of community and governmental agencies as a representative of the district
14. Attain state level leadership and membership in outside education and civic organizations as a means for gathering data and engaging in discussion likely to impact K-12 education funding initiatives
15. Oversee the district's volunteer programs
16. Work with the district's parent engagement program
17. Assist in the planning and communication of periodic polling of public opinion regarding district issues or current issues in education
18. Attend all district school board meeting
19. Maintain confidentiality of issues at all times
20. Promote school district's strategic plan
21. Communicate to media (print and broadcast) and the broader community the progress the school district is making toward becoming a world class school district
22. Work directly with superintendent in preparing presentations to the community on issues germane to Pueblo City Schools
23. Reports to the Superintendent of Pueblo City Schools
24. Other related duties as may be assigned by the Superintendent of Pueblo City Schools

Pueblo City Schools seeks to comply with state and/or federal law prohibiting discrimination in employment on the basis of race, creed, color, religion, national origin, ancestry, sexual orientation, sex (gender), age, genetic information, or disabilities in admission or access to, or treatment of employment in its educational programs or activities.  Inquiries regarding Pueblo City Schools' compliance may be referred to the Equal Opportunity/Affirmative Action Compliance Officer for Pueblo City Schools, 315 West 11th St., Pueblo, CO  81003 (710) 549-7162.

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