Media Relations Coordinator – General Media

QUALIFICATIONS

• Bachelor's Degree from an accredited university preferred
• Three to five years of experience in a related field such as public relations, journalism, broadcasting, marketing, promotions, and community relations
• Must be self-motivated and able to work independently with minimal supervision
• Experience in working with multi-cultural, multi-ethnic audiences
• Effective leadership, team-building and supervisory skills; ability to meet deadlines; tact, diplomacy and flexibility
• Superior verbal communication and relationship skills with strong customer-service orientation
• Experience in corporate or nonprofit environments skills in written communication, oral presentation, and program planning and organization
• Experience in working with the public and communicational media in providing information and interpreting programs
• Knowledge of local media, schools, community issues and governmental processes
• Ability to develop and implement an active district plan for community, parent and student engagement
• Strong organizational, excellent speaking, public relations and event management skills
• Ability to work on several projects concurrently and to positively engage staff and community in efforts

BASIC FUNCTIONS

• Develop a strategic media plan to increase the amount of positive news stories with measurable indicators
• Interface with other Communications Services departments in coordinating a comprehensive strategy to communicate district wide initiatives to all stakeholders, including district staff, parents, students, the media and the general public
• Create collateral material using several forms of media (print, broadcast and internet) to communicate districtwide initiatives
• Develop administer and evaluate surveys or other measurement tools to gauge communication efforts
• Coordinate publicity efforts for various district events and activities
• Offer support other district departments and schools in the promotion of events, awareness campaigns and recruitment efforts
• Attend school board briefings and meetings, upon request
• Serve as media spokesperson
• Write news releases, media advisories, public service announcements, talking points, statements, letters to parents and communication plans
• Respond to media requests (local and national); and arrange media interviews and coverage of district
• Assist in working with media at district wide events, crises and campus emergencies
• Advise departments/schools on working with the media
• Post (through e-mail, fax and internet) news releases, PSAs, advisories and events and activities
• Coordinate special projects related to media efforts
• Perform all other tasks and duties as assigned

Minimum       Midpoint     Maximum

$ 44,000        $59,842      $75,684

Selected individuals for Dallas Independent School District positions will be placed according to compensation guidelines.   A campus-based employee may not assume a new position for which he/she was selected based upon the posting process until the end of the current semester, unless approved by the executive director - Human Resources.

A security check and disclosure of family relationship information is required for all positions.

No telephone calls please.

EQUAL OPPORTUNITY EMPLOYER M/F/H