Marketing Manager (226 Days)

QUALIFICATIONS

• Bachelor's Degree from an accredited university; three to five years of experience in a related field such as public relations, marketing, promotions, community relations and parent involvement, volunteer programs and fund development
• Experience working with diverse populations
• Must be creative, innovative and understand how marketing messages change attitudes and behaviors
• Strong consultative, collaboration and influencing skills to guide communication approaches in support of business strategies and overarching vision
• Must be able to provide accurate inferences regarding data trends
• Must be self-motivated, able to work independently with minimal supervision
• Effective leadership, team-building and supervisory skills; ability to meet deadlines; tact, diplomacy and flexibility
• Superior verbal communication and relationship skills with strong customer-service orientation
• Experience in corporate or nonprofit environments
• Skills in written communication, oral presentation, and program planning and organization
• Experience in working with the public and communicational media in providing information and interpreting programs
• Knowledge of local media, schools, community issues and governmental processes
• Must have a portfolio of work to demonstrate professional proficiencies
• Ability to develop and implement a strategic marketing plan with measurable impact outcomes
• Strong organizational, excellent speaking, public relations and event management skills
• Ability to work on several projects concurrently and to positively engage staff and community in efforts
• Commitment to the philosophy of a multi-cultural, multi-ethnic environment

BASIC FUNCTIONS

• Develop and implement comprehensive, strategic and outcome-based marketing campaigns
• Create brand marketing communications that provide value added services for our multiple distribution channels.
• Develop marketing strategies to change attitudes and behaviors through multiple tactics
• Communicate and collaborate with outside marketing and advertising agencies on projects and campaigns as required.
• Develop and implement marketing, public relations, promotional and advertising plans
• Collaborate with departments and schools to develop messaging and marketing plans
• Utilize multi-media, multi-level communications and technology to accomplish marketing plans; utilizes multiple databases for targeted marketing and advertising campaigns
• Monitor internal and external marketing trends and news coverage, and assists with strategic responses; evaluates marketing reactions to marketing/advertising programs and formulates adjustments to meet changing market conditions
• Research, analyze and monitor trends using focus groups and other feedback tools; uses data collection to evaluate marketing techniques and suggests strategic improvements
• Develop corporate and community leader relationships to enhance promotion activities; create customer and partner outreach, communication and education programs
• Develop, monitor and report on performance measures that document the effectiveness of marketing and tourism initiatives; make recommendations based on return on investment
• Develop and manage marketing and advertising materials
• Perform all other tasks and duties as assigned

Minimum       Midpoint         Maximum

$50,000          $68,500          $87,000

Selected individuals for Dallas Independent School District positions will be placed according to compensation guidelines.   A campus-based employee may not assume a new position for which he/she was selected based upon the posting process until the end of the current semester, unless approved by the executive director - Human Resources.

A security check and disclosure of family relationship information is required for all positions.

No telephone calls please.

EQUAL OPPORTUNITY EMPLOYER M/F/H